Market Research
Market research is a critical component that necessary to make good decisions. Our research services will give you a bigger picture of what is happening or expected to happen, we offer multiple and alternative for introducing new products, entering new markets or satisfying the consumer needs.
Types of Market Research we offer at SISA Marketing
Primary Research
Our primary research methodology will help you find out new information, find answers to specific questions and find ways to achieve specific goals. it may include face-to-face surveys, telephone interviews or focus groups.
Direct contact with people is valuable as it gives specific responses and feedback to the questions asked.
Qualitative and Quantitative Research
Our Quantitative research numerically interprets all information and presents them in graphs, tables or charts which can be used to analyze the information.
Such research will help your organization to identify target customer segments and needs in numbers and percentages, while the qualitative feedback will tell you what of interest to consumers and what they want from your products and services, the research results can be used to re-evaluate the existing products and services and to decide on how to develop new features and benefits.
Qualitative research provides information on consumer perceptions, such as:
- How do they feel about products and services?
- What do they like or do not like?
- What they would want from a new product?